Customer Relationship Management is the methodologies, software, and usually Internet capabilities that help a business manage it relationships with customers in a structured way. Small and medium sized business CRM has shown itself to be an effective tool in marketing and increasing business and profitability for many organisations. CRM embraces all aspects of dealing with prospects and customers, including the call centre, sales force, marketing, technical support and field service.
The primary goal of CRM is to improve long-term growth and profitability through a better understanding of customer behaviour.
CRM aims to provide more effective feedback and improved integration to better gauge the return on investment (ROI) in these areas:
- Help to identify and target their best customers, manage marketing
campaigns and generate quality leads for the sales team. - Assisting with sales management by optimising information shared by
multiple employees, and streamlining existing processes. - Allowing the formation of individualised relationships with customers,
with the aim of improving customer satisfaction and maximising profits; identifying the most profitable customers and providing them the
highest level of service. - Providing employees with the information and processes necessary to
know their customers, understand and identify customer needs and
effectively build relationships between the company, its customer
base, and distribution partners. - Other uses for CRM include planning of appointments and scheduling of calls.
Products:
- Sage CRM
- is an award-winning, web-based customer relationship management solution. It is a full-suite CRM solution comprising sales, marketing and customer service automation.
> learn more about Sage CRM - Sage ACT
- With more than 35,000 corporate customers standardised on ACT! and 2.5 million registered users, ACT! continues to be the market leader…
> learn more about Sage ACT
- Customer Relationship Management
Our Valued Customers
