What is The Cloud?

By encmarketing, Friday, 20th May 2016 | 0 comments
Filed under: General.

What is The Cloud? A common question in the business world.

“The Cloud” is yet another tech term that you hear people using quite often. “It’s in the cloud”, “You need to get on the cloud” and so on, but has anyone actually explained to you what it is?

It’s a question we get asked all the time: “what is The Cloud?”, so we decided it was time to explain it as clearly as possible.

What is The Cloud?

The Cloud isn’t a physical thing, let’s make that clear straight off the block. It’s a network of servers, each of which provides a different purpose. Some of these services are used to run applications. For example, Microsoft Office 365 allows you to use all of their applications online and on multiple devices.

The most commonly talked about cloud in business however is a group of servers used for storage. The likes of iCloud, Dropbox, SkyDrive and Google Drive are the most basic examples that you might use on a daily basis.

More comprehensive cloud servers are available that allow businesses to carry out multiple activities, keeping all employees connected wherever they are. The best example of this is the scalable cloud service Azure or Office 365, by Microsoft.

What are the benefits of The Cloud?

The most glaring benefit to businesses when it comes to switching to The Cloud is that it is much more affordable than the alternative. Companies no longer have to buy their own hardware equipment. Instead, they only have to pay for the digital storage space they need, and this easy to scale up or down.

That’s why more and more businesses are opting to use Cloud Systems like Microsoft Office 365. Companies can save thousands with one simple switch.

As well as that working on the cloud enables businesses to be much more flexible. It means employees can work remotely if they need to, or they can plug in and get some work done while at conference on the other side of the country.

Cloud computing

Is The Cloud secure?

There are cloud platforms that are designed specifically with businesses that manage sensitive data. Microsoft Azure and Microsoft Office 365 are the best examples of programmes that meet the highest of standards. 

Microsoft have made an industry leading promise to customers to protect private data. So secure is their platform that they have become the first cloud provider recognised by the EU’s Data Protection authorities. Furthermore, they built a customer cloud for the US Government which is compliant with data protection regulations. If you do your research and choose a platform that complies with data laws, your sensitive information will be completely secure.

For more information about how working on The Cloud can benefit your business, get in touch with the Enclave team. 

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